“Puffery” Rejected and Substantiation Demanded
Earlier this month, the National Advertising Division (NAD), in conjunction with the Council for Responsible Nutrition (CRN), recommended that a dietary supplement company discontinue its advertising claims for one of its products after seeing claims advertising it as an alternative to steroids. CRN chose to challenge the claims made by the manufacturer through the self-regulatory process of NAD review. Noting strong claims such as increased muscle mass and strength, the NAD questioned how the company could be marketing a legal nutritional supplement using claims associated with anabolic steroids and recommended that the company remove a majority of those promotional claims.
Though disagreeing with CRN and NAD, and pointing out that because a compound may be anabolic does not mean it is an anabolic steroid, the company chose to comply with NAD’s request and remove a number of their product claims. READ MORE »